News & Content Writer / Social Media Specialist
More than 10 years of storytelling. Sharpened at the intersection of news and commerce. Bridging rigorous journalism with high-impact business communication.
10+
Years Experience
I am a veteran News and Content Writer dedicated to bridging the gap between rigorous journalism and high-impact business communication. I specialize in distilling complex information into compelling narratives—from breaking news to B2B strategy.
As a Social Media Specialist, I don't just write for the page; I build digital ecosystems that drive engagement and turn readers into loyal communities. My decade-long journey has taken me from the fast-paced world of TV production to the dynamic landscape of digital content creation.
Bachelor of Arts in Broadcasting
West Visayas State University, Iloilo City
June 2015 – April 2019
Radyo Merkado Aklan
Transformed traditional radio broadcasts into viral digital content. Led social media strategy, managing community engagement and expanding digital footprint.
December 2024 – Present
Profit Solutions
Authored high-ranking, data-driven blog content designed to convert. Specialized in keyword research and SEO to drive organic traffic.
April 2024 – November 2024
Radyo Bandera News FM
Delivered accurate, timely, and hard-hitting news scripts under tight deadlines. Focused on distilling complex issues into clear, engaging radio copy.
July 2022 – September 2023
Kalibo Cable Television Network, Inc.
Managed end-to-end lifecycle of broadcast content. Specialized in producing high-quality visual stories for the local community.
October 2019 – July 2022
Whether it's breaking news or B2B content, I start at the source. I solve problems by digging for the "why" before writing the "what." Accuracy is the foundation of trust.
The medium dictates the message. I translate goals into the specific language of the platform—urgent radio tone or SEO-optimized long-form articles.
In TV and Radio, nothing is a solo act. I approach teamwork with a "production-first" mindset, ensuring seamless integration with editors and stakeholders.
Identify core objective: inform, persuade, or convert?
Filter information through journalistic lens for the best angle.
Produce high-fidelity copy tailored for maximum engagement.
Use data and feedback to refine and maintain performance.
Ready to bring your story to life? Whether it's breaking news, brand content, or social media strategy—I'm here to help.
